Category Archives: Reference & Test Preparation

The Blue Zones Solution: Eating and Living Like the World’s Healthiest People Download

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The Blue Zones Solution - Eating and Living Like the World's Healthiest People

In this groundbreaking book, Dan Buettner reveals how to transform your health using smart eating and lifestyle habits gleaned from new research on the diets, eating habits, and lifestyle practices of the communities he’s identified as “Blue Zones”—those places with the world’s longest-lived, and thus healthiest, people, including locations such as Okinawa, Japan; Sardinia, Italy; Costa Rica’s Nicoya Peninsula; Ikaria, Greece; and Loma Linda, California.

With the audacious belief that the lifestyles of the world’s Blue Zones could be adapted and replicated in towns across North America, Buettner launched the largest preventive health care project in the United States, The Blue Zones City Makeovers, which has impacted the health of millions of Americans since 2009. In The Blue Zones Solution, readers can be inspired by the specific stories of the people, foods, and routines of our healthy elders; understand the role community, family, and naturally healthy habits can play in improving our diet and health; and learn the exact foods—including the 50 superfoods of longevity and dozens of recipes adapted for Western tastes and markets—that offer delicious ways to eat your way to optimum health. Throughout the book are lifestyle recommendations, checklists, and stories to help you create your own personal Blue Zones solution. Readers will learn and apply the 80/20 rule, the plant slant diet, social aspects of eating that lead to weight loss and great health naturally, cultivating your “tribe” of friends and family, and your greater purpose as part of your daily routine.

Filled with moving personal stories, delicious recipes, checklists, and useful tips that will transform any home into a miniature blue zone, The Blue Zones Solution is the ultimate blueprint for a healthy, happy life.

 

August 24, 2015

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas Download

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Words that Sell - More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells

Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…? * Leap into…

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift

August 20, 2015